Hindustan Unilever Limited
Hindustan Unilever Limited (HUL) is the Indian subsidiary of Unilever which is a British does multinational company. its headquartered in Mumbai India.Its products include foods, beverages, cleaning agent, personal care products, water purifier and fast moving consumer goods.
HUL was established in 1993 as Lever Brother of United kingdom and following a merger of constitution group in 1956, it was renamed Hindustan Lever Limited. The company was renamed in June 2007 Hindustan Unilever Limited.
Hindustan Unilever's portfolio had 35 product brands in 20 categories. The company has 18,000 employees and clocked sales of 34619 and crore INR 29 to 20 categories. The company has 18,000 employees and clocked sales of 44,165 in financial year 2019- 2020.
In December, 2018 HUL announced it's acquisition of Glaxosmithskline's India business for $3.8 billion in all equity Deal with a 1:4:39 ratio. However the integration of GSK's 3800 employees remained uncertain as HUL stated there was no clause for retention of employees in deal. In April 2020, HUL completed it's merger with Glaxosmithskline consumer Healthcare after completing all legal procedures.
Brands and Products of HUL
After this we explain about, the Brands and Products of HUL HUL is the market leader in Indian consumer products with in over 20 consumer categories such as shops, tea, detergent and shampoos amongst other with over 700 million Indian consumer using it's products.16 of HUL's brand featured in the ACNielsen Brand Equity list of 100 Most trusted brand carried out by brand equity supplement of The economic times.
Food
Annpurna salt and atta (formerly known as kisan annpurna)
Bru Coffee
Brooke Bond ( 3 Roses, Taj Mahal, Taaza, Red Label) tea
Kissan sqashes, Ketchups, juices and jams
Lipton ice tea
Horlicks (Health Drink)
Homecare brands
Wheel detergent
Comfort Fabrics softeners
Donex disinfectant/toilet cleaner
Rin Detergent and bleach
Vim Dishwash
Personal care brand
Aviance Beauty Solutions
Axe deodorant and afterwashaving lotion and soap.
International breeze
Clinic Plus shampoo
Close Up toothpaste
Denim shaving products
Research Facilities of HUL
Now we explain about, The Research Facilities of HUL The Hindustan Unilever research centre (HURC) was set up in 1996 Mumbai and Unilever research India in Bangalore in 1997.Staff at these centres development many innovations in products and manufacturing processes. In 2006, the company's research facilities were brought together at a single site in Bangalore.
Controversy of HUL
Now we expain the Controversy of HUL, In 2001, thermometer factory in kodaikanal run by Hindustan Unilever was accused of dumping glass contaminated with Mercury in municipal dumps, and selling it on to a scrap merchant unable to deal with it appropriately protest by local NGO and greenpeace led to setting up the factory in March 2001. After protest by activists led by Dr Deepak malghan of IIM Bangalore Hindustan Unilever admitted before Court to being guilty in case in 2010.
Skin lightening creams
Hindustan Unilever's "Glow and Lovely" is the leading skin lightening cream for women in India. The company had to cease with television advertisement for the product in 2007 advertisement depressed dark complexion women who had been ignored by employers and man suddenly finding new boyfriend's and glamorous career after the cream headlight and their skin in 2008 Hindustan Unilever made former Miss world Priyanka Chopra brand ambassador for ponds and c then appeared in in a mini series of television commercials for another skin lightening product white beauty alongside Saif Ali Khan Neha dhupia advertisement Singh Priyanka face with a clearly dark complexion against the visible affair Neha dhupia aur widely criticized for perpetuity racism and lowering the shelf system of women and girls throughout India who are misled by a qln to believe that they needed to be white to be beautiful the company rebranded the cream from Fair and lovely to glow and lovely removing the word fare from the brand.
No comments:
Post a Comment